Social Media at Events
"Social media is now one of the most important tools planners and marketers can use to disseminate information about events and meetings, interact with attendees, solicit feedback, and create year-round engagement with a target audience. But its rise to prominence has prompted questions about how to effectively employ Facebook, Twitter, Instagram, and other such sites before, during, and after live gatherings. Here's a look at new strategies, tools, and tips from across the event and meeting industry."
~BIZBASH | @BizBash
“The service has helped us to report to our Board of Directors in a measurable and quantifiable way. This helps them to better understand the success or shortcomings of the campaign without having to know much about social media. It helped to base our report on numbers instead of presenting a report that is based on opinion.”
Checklist: 8 Ways to Manage Social Media During an Event
By Martha C. White
It’s crucial to devote time and manpower to managing your social media presence in real time during an event.
While most groups do have a presence on social media, it’s crucial to devote time and manpower to managing that digital brand image in real time during an event. Here are eight steps to create a foolproof social media response strategy.
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